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NETFLIX SAYS IT USED GENAI IN ARGENTINE TV SERIES

Hindustan Times Gurugram

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July 19, 2025

Netflix said on Thursday that it used generative artificial intelligence to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout Hollywood. Co-CEO Ted Sarandos hailed AI as “an incredible opportunity to help creators make films and series better, not just cheaper.”

Sarandos offered the example of Argentine science-fiction series “El Eternauta (The Eternaut),” where Netflix’s Eyeline Studios used AI to create a building collapse that

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