Development, central schemes and women focus of BJP campaign

RULING COALITION IS TAKING EFFORTS TO ENSURE THAT THE ELECTION CAMPAIGN IS BASICALLY SEEN AS THE NDA’S PITCH FOR RE-ELECTION

- Smriti Kak Ramachandran

The Bharatiya Janata Party (BJP)-led National Democratic Alliance has begun an intensive campaign in Bihar that focuses on three main issues~ development in the state during the NDA rule, financial aid from the union government that has generated employment avenues and the benefits to women from policy interventions~ ahead of the assembly elections later this year in anattemptto counter the opposition’s election campaign that is mounted on the alleged discrepancies in the electoral rolls , people familiar with the matter said.

According to a senior party leader, the coalition is making an effort to ensure that the election campaign is basically seen as the NDA’s pitch for reelection. It will address allegations of electoral roll discrepancies through door-to-door campaigns which will include senior leaders from all NDA allies, this person added, asking not to be named.