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Q-comm upstarts sidestep dark stores

Hindustan Times Bengaluru

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April 26, 2025

A few nimble startups are quietly challenging the conventional wisdom of India's quick commerce sector.

- Sakshi Sadashiv

NEW DELHI: With government-backed Open Network for Digital Commerce (ONDC) platform as partner, they are shunning costly dark stores in favour of tie-ups with corner shops.

Bengaluru-based KiranaPro and Apna Mart, as well as Mumbai's Kiko Live are among those pioneering this asset-light model in India's small towns, aiming for a more sustainable path to quick delivery of an assortment of goods in markets that have proven tough for the larger players to crack.

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