Shurooq invests over Dhs300m to develop 'Sharjah Collection'

In response to the global shift towards wellness tourism and slow, meaningful travel, the Sharjah Investment and Development Authority (Shurooq) has invested over Dhs300 million in recent years to develop the “Sharjah Collection” — a portfolio of seven luxury eco-retreats designed to offer restorative experiences rooted in nature, heritage, and sustainability.

- Gulf Today, Staff Reporter

Together, these destinations offer 154 high-end accommodation units across the emirate’s most breathtaking landscapes, from coastal mangroves and desert dunes to mountain valleys and heritage villages.

This investment directly taps into the booming global demand for wellness-focused travel.

According to the Global Wellness Institute, wellness tourism is projected to exceed $I trillion in 2025, while the “slow travel” movement-growing at approximately IO annually-is redefining how travellers engage with destinations, placing value on time, tranquility, and cultural depth. Condé Nast Traveller has also named slow travel one of the defining travel trends of 2025.

Sharjah is rapidly emerging as a regional hub for conscious tourism. Data from the Sharjah Commerce and Tourism Development Authority (SCTDA) reported an is year-on-year growing guest numbers for 2024, with international occupancy continuing to rise in QI 2025 — highlighting the emirate’s increasing appeal among experience-led, wellness-oriented travellers.