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Lifestyle awareness campaign launched
Gulf Today
|February 18, 2026
A new lifestyle awareness campaign “Champion A Lighter You” has been launched across the UAE by the global leader in the treatment of obesity and diabetes, Novo Nordisk by teaming up with Emirati entrepreneur Sara Al Madani.
The campaign encourages individuals to rethink traditional weight-loss approaches and is designed to empower those managing their weight to own their transformation journey towards a lighter, stronger, more confident version of themselves.
At the heart of the campaign launched by Novo Nordisk lies is a simple but powerful idea: leaving the weight behind.
This is not only in a physical sense, but also by letting go of outdated habits, emotional burdens, and short-term approaches to weight-loss.
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