Abu Dhabi to host Behavioural Science Conference

Under the patronage of Sheikh Theyab Bin Mohamed Bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Fallen Heroes’ Affairs, the Behavioural Science Group (BSG) has announced that Abu Dhabi will host the globally renowned Behavioural Exchange (BX2025) conference in a first for the MENA region, from April 30 to May I, 2025, under the theme “New Frontiers in Behavioural Science.”

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Aheadofthe event, Sheikh Theyab emphasised the importance the UAE places on behavioural science to inform decisions on complex chal-lenges and deliver better outcomes for society. The disciplineis based ona deepunderstand-ing of human decision-making andoffersinsight into how people might respond to policies or initiatives.

He also emphasised that by understanding the motivational drivers of behaviour, individu-als can be empowered to pursue their personal goals while contributing to the wellbeing of their wider communities.