HOW THE UAE PAVILION WON HEARTS IN OSAKA

A reflection on the country's Expo 2025 journey — a story of connection, curiosity and shared humanity

- BY SHIHAB ALFAHEEM | Special to Gulf News

When I presented my credentials as ambassador of the United Arab Emirates to the emperor of Japan in May 2021, I did not yet realise how profoundly the journey ahead would shape me. Immediately after the ceremony, Japan's minister in charge of the Expo 2025 approached me with a warm smile and said, "Please get the UAE to confirm its participation soon." That moment marked the beginning of one of the most fulfilling chapters of my diplomatic and professional life, serving as the commissioner general of the UAE Pavilion at Expo 2025 Osaka.

From that day to the moment the pavilion opened its doors on April 13, 2025, it was a journey defined by dedication and detail. Every meeting, every plan, and every discussion found meaning when the pavilion finally welcomed its first visitors. Over the next six months, it became one of the defining success stories of Expo 2025 Osaka, attracting more than a combined 5 million visitors and becoming the most visited national pavilion.

Exceptional relationship

The relationship between the UAE and Japan has always been exceptional, built on trust, shared values and genuine friendship. I had long known that the people of Japan hold deep affection for the UAE, but what I witnessed once the pavilion opened was overwhelming in the best possible way. From the very first day, the pavilion became a vibrant space of curiosity and discovery. Families, students and visitors of all ages explored every corner, pausing to learn, reflect and connect with our nation's story.