Dessert sales set to triple in UAE as Diwali cooks up a sweet rush

SHOPS PREPARE FOR SURGE IN ORDERS DRIVEN BY BULK BUYING, FESTIVE FRENZY

- BY SURABHI VASUNDHARADEVI Social Media Reporter

As the Indian festival of Diwali approaches, UAE sweet shops are preparing for their busiest days of the year, with establishments witnessing an extraordinary surge in demand.

The festival fervour is palpable, sales of traditional Indian delicacies are expected to skyrocket over 300 per cent compared to regular seasons, prompting some shops to shut their dining services entirely for few days prior to Diwali to focus on order fulfilment.

For many UAE residents, buying sweets in bulk has become the norm, with orders being made in kilograms rather than individual pieces. The price varies considerably: classic Indian sweets like boondi and besan laddoos or pista badam burfi range from Dh80 to Dh400 per kilogram, reflecting differences in quality and ingredients. Meanwhile, the ever-popular samosas cost between Dh25 to Dh50 per kilo, depending on filling and source.

Sweet spots of the season

Well-known local establishments and Indian restaurants serve as the epicentres of this festive rush, with the convenience of swift online ordering and delivery from platforms and shops like Puranmal, Bikanerwala, Govindas, and Shree Gangour Sweets becoming a major force behind the trend.