COMMUNICATING AI'S ROI REMAINS THE REAL TEST

At the first panel discussion titled AI Business Value: Communicating Impact and ROI to the Board, industry leaders agreed on one thing: AI is no longer a peripheral technology but a core driver of business strategy across the UAE and the wider GCC.

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Yet, as organisations accelerate adoption, a critical challenge persists: how to translate AI’s technical outcomes into clear, measurable business value that boards can confidently act upon.

Opening the session, moderator Peter Ling noted that while companies are investing heavily in automation, machine intelligence, and predictive analytics, “the ability to articulate AI’s impact in a language that resonates with CEOs and CFOs will ultimately determine whether initiatives scale or stall”.