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Toymaker Lego ramps up India footprint, plans 50 stores by '30
Financial Express Pune
|February 18, 2026
DANISH TOYMAKER LEGO plans to open 50 stores in India by 2030, ramping up investment in one of its fastest-growing Asian markets, as rising incomes and demand for screen-free play power growth, a senior executive said.
The family-owned company, known for its colourful building blocks, competes with US toy-makers Mattel and Hasbro and domestic brand Funskool in India’s toy market, which consultancy Ken Research valued at about $1.8 billion.
“India is one of the biggest markets from a potential perspective within Asia,” Bhavana Pandey Mandon, country manager for Lego India, told Reuters on the sidelines of an event.
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