Q-comm bubble may be close to bursting: Blinkit CEO

Dhindsa expects the line between traditional online retail and quick commerce to blur with time

- SANKALP PHARTIYAL & ANTO ANTONY

THE HEAD OF Blinkit, India’s biggest quick commerce player says the sector is hurtling toward a shakeout as rivals’ cash dries up, but that his startup will thrive — and continue its expansion.

A model that has so far relied on relentless fundraising is nearing its limits and companies will soon have to decide how long they can keep absorbing steep losses, Blinkit Chief Executive Officer Albinder Dhindsa said in an interview.