試す 金 - 無料
Putting audiences centre stage
Financial Express Pune
|November 12, 2025
WHY STAKEHOLDERS REMAIN DIVIDED OVER DECOUPLING LANDING-PAGE VIEWERSHIP AND TELEVISION RATINGS
THE INFORMATION & Broadcasting Ministry's proposal to exclude landing-page viewership from television rating point (TRP) calculations has the TV broadcast ecosystem split right down the middle.
While many advertisers and agency partners treat this as "overdue hygiene", many broadcasters and industry experts warn of technical difficulties that could potentially disrupt the TV industry, which has seen at least a 10% slump in ad volumes in the first nine months of 2025 versus a year earlier.
For media buyers, the attraction is simple. Landing-page spikes often distort audience engagement, misrepresenting true viewership. By removing this artificial inflation, the industry can expect more reliable data, allowing advertisers to make better-informed media decisions.
このストーリーは、Financial Express Pune の November 12, 2025 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Financial Express Pune からのその他のストーリー
Financial Express Pune
New BP boss becomes Big Oil’s most powerful woman
MEG O'NEILL'S RAPID rise to the top of one of the world’s biggest fossil-fuel companies has been unencumbered by doubt.
1 mins
December 19, 2025
Financial Express Pune
Vi arm VITIL raises ₹3,300 cr
DEBT-RIDDEN VODAFONE Idea on Thursday said its subsidiary VITIL has completed a ₹3,300-crore fundraise by way of issuing non convertible debentures.
1 min
December 19, 2025
Financial Express Pune
Securities market Bill in LS
UNDERTHE BILL, the strength of the Sebi board will increase from nine to 15 members. The Code also provides a framework for inter-regulatory coordina- tion, including for the listing of non-traditional securities, and introduces regulatory sand- boxes to facilitate innovation in financial products, contracts and services. In addition, Sebi will be mandated to follow a transparent and consultative process while issuing subordi- nate legislation, conduct peri- odic reviews of regulations, and carry out regulatory impact assessments.
2 mins
December 19, 2025
Financial Express Pune
‘Bike taxis have huge headroom to grow’
Uber India's two-wheeler business is now its fastest-growing segment.
1 min
December 19, 2025
Financial Express Pune
Accenture beats Q1 sales estimates on AI boost
NASDAQ-LISTED IT services major Accenture on Thursday beat Street estimates for firstquarter revenue, riding on a strong demand for its artificial intelligence (AI) solutions, but said it will no longer disclose separate revenue and bookings data for AI deals going ahead, as the tech is now increasingly embedded across almost all projects.
1 min
December 19, 2025
Financial Express Pune
More pressure likely for GIC Re
THE REDUCTION IN capital requirements for foreign reinsurance branches (FRBs) under the latest Insurance Amendment Bill is expected to attract more overseas players into the ₹98,000-crore domestic reinsurance market.
1 mins
December 19, 2025
Financial Express Pune
Airtel rejigs top deck, Shashwat new MD & CEO
Gopal Vittal is executive VC, Soumen Ray group CFO
1 min
December 19, 2025
Financial Express Pune
Oman FTA to boost capital flow
TRADE EXPERTS SAID the significance of the deal is more than what the current trade suggests, as it would help strengthen New Delhi’s economic and geopolitical presence at the mouth of the Gulf.
2 mins
December 19, 2025
Financial Express Pune
Railways failed to monetise vacant land, says CAG report
OUT OF A land holding of about 488,000 hectares, the Indian Railways could identify by March 2023 only 13% as vacant land and managed to award a negligible 0.14% of it to developers, according to a report of the Comptroller and Auditor General of India (CAG) tabled in the Lok Sabha on Thursday.
1 min
December 19, 2025
Financial Express Pune
Sebi mulls stricter norms for M&As
MOVE TO PROTECT SMALLER INVESTORS
1 min
December 19, 2025
Listen
Translate
Change font size