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From boardroom to screen
Financial Express Pune
|March 09, 2026
MCDONALD'S CEO CHRIS Kempczinski is in the headlines after a video of him tasting the new Big Arch burger went viral.
He has come under social media fire for his lack of gusto, and even arch rival Burger King took a swipe at him with a video featuring North American president Tom Curtis wolfing down the new Whopper.
The episode also brought a bigger question back into focus for advertisers: Should CEOs double up as brand endorsers?
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