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Reliance Consumer relaunches Velvette brand
Financial Express Mumbai
|October 10, 2025
RELIANCE CONSUMER PRODUCTS (RCPL), the FMCG arm of Reliance Industries, on Thursday announced the relaunch of the iconic sachet personal care brand, Velvette in a new and contemporary avatar.
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The refreshed Velvette portfolio features a range of premium soaps, shampoos, conditioners, shower gels, body lotions, and talcum powders.
The relaunch comes in collaboration with the CK Rajkumar family, which had signed an MoU with RCPL in February to revive the heritage shampoo brand.
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