Generation Artificial Intelligence is here, and how

Economic might of cohort will be the strongest ever

- IVINDER GILL

THE LAST OF Gen Alpha have just been born, and it is a generation already making the world sit up and take notice.

From brands and products, to businesses and workplaces, policies and politics, there is enough buzz about a group that is still adolescent, if not newborn. Why?

Born between 2010 and 2025, Gen Alpha are the largest generational size in history—about 24% of the world's population as of January 2026. In the next ten years, Gen A will still account for 22% of the global population.

This over 2 billion-strong force is already dictating consumer trends and influencing buying decisions, and by the 2040s, they will be the largest consumer group, commanding obeisance across industries. For a cohort that will be the most literate, woke and conscious, as well as the largest driver of economies ever, some new rules are definitely in order.

What also distinguishes them from others is being fully digital natives, truly harnessing AI, rather than being controlled by it. "Those who learn to command AI will compound their advantage. Those who don't, will feel displaced. Gen Alpha, instinctively, will choose the former," says Jaspreet Bindra, co-founder & CEO of AI literacy firm AI&Beyond.

HE ADDS THAT the real risk is not AI dependency, but AI illiteracy. It is because of this ease with technology that the cohort is also, aptly, known as the Gen AI.

As Bindra adds: "Every generation fears that the next one will be diminished by technology. Gen Alpha will prove the opposite. They are not just digital natives; they are AI natives. For them, intelligence will be ambient, embedded and assumed, much like electricity is today."