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Flipkart Minutes cheapest, but weakest among rivals
Financial Express Mumbai
|December 07, 2024
Q-COMMERCE LANDSCAPE
DESPITE HAVING CHEAPEST prices on its platform, Flipkart Minutes has failed to make a material impact on the q-commerce landscape given its poor assortment, analysts said.
The latest entrant to the q-comm scene, Flipkart Minutes was launched in August and was the most expensive among its peers in September, Axis Capital noted in a report. Three months on, it now has the cheapest pricing, but continues to be the weakest q-commerce platform.
"Though the gap versus its peers is minor at ~1-2%, it continues to lag on competitive assortment, which we believe is more important in competing to gain users due to its late entry," analysts from Axis Capital said.
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