Samsung plans big AI push for smartphones

SAMSUNG ELECTRONICS IS sharpening its focus on on-device artificial intelligence (AI) as it looks to reposition smartphones from feature-centric products to platforms that distribute multiple AI services, a senior company executive said on Thursday.

- OJASVI GUPTA

The firm plans to enable more AI processing directly on smartphones, allowing users to run features locally without relying on cloud connectivity, while also offering the flexibility to choose between different AI models, including third-party options. The approach is aimed at reducing dependence on the cloud, improving response times and addressing data privacy concerns.

“We don’t want AI to remain a feature, it has to become part of everyday behaviour,’ Aditya Babbar, vice-president and head of product and marketing at Samsung, said during a media interaction at the launch event of the company’s $26 smartphone.