Reliance to bring Italy’s MAX&CO to India

ITALIAN FASHION BRAND MAX&CO is set to make its India debut early next year in Mumbai after Reliance Brands on Wednesday said it had entered into a long-term master franchise agreement with its parent Max Mara Fashion Group.

- FE BUREAU

“Through this strategic partnership, Reliance Brands will introduce MAX&CO’s contemporary pieces and a fluid, mix and match approach to Indian consumers,” a joint statement said. The Mumbai store launch in early 2026 will be followed by a national rol