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In 2-3 years, India will be our third-largest market
Financial Express Lucknow
|May 23, 2025
TODAY THERE IS AN EXPERIENTIAL ECONOMY THAT'S AT PLAY WHERE PEOPLE ARE WILLING TO SPEND EXTRA FOR THAT UNIQUE EXPERIENCE
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Marriott on Thursday became the first international hotel chain to launch a brand in India. Called 'Series by Marriott', the brand will have a collection of hotels in partnership with Concept Hospitality (CHPL) which runs properties under 'The Fern' brand. Rajeev Menon, president, Asia Pacific (excluding China), Marriott International, in an interview with Swaraj Baggonkar, shared the company's focus and expansion plans in India.
Excerpts:
What really is 'Series by Marriott'?
This is a global soft launch for 'Series by Marriott' in the midscale-to-upscale segment. And with that we are announcing the founding deal with Concept Hospitality. This will allow 'The Fern' brand to affiliate with 'Series by Marriott'. The Fern has a legacy of over 30 years with good reputation, excellent distribution. There is immense opportunity to further grow it.
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