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Fresh commerce 2.0 rewires the farm-to-fork strategy
Financial Express Lucknow
|October 13, 2025
AFTER YEARS OF turbulence and shutdowns — from Otipy and Fraazo to Deep Rooted — the fresh commerce segment is staging a quiet comeback.
Once written off as unsustainable, these startups that connect farms directly to consumers are reemerging with new logic, changed models, and cautious investor confidence.
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