Buyers Turn to Digital Gold

"GOLD (overall) also outshone every asset class in 2024 with returns of over 21%, and a further 25% in 2025 YTD," added Chaterji.

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SafeGold boasts over 55 million customers across its own platform as well as its banking, fintech and consumer partners like Axis Bank, PhonePe, Amazon, Tanishq, and Jio Financial Services, among others. "We also have international operations in the UAE with Liv, and in Thailand with TrueMoney and others. We did over ₹6,500 crore revenue in the previous financial year," added Chaterji.

As per reports, customers can buy digital gold through about 100 apps operating currently, including those of jewellers, but the backend operations are managed by only a handful of institutions like MMTC-PAMP, SafeGold and Augmont. These platforms store the real, physical gold, which back the digital gold that customers invest, in highly secure vaults.