Bespoke vehicle demand to surge

Has that growth come solely on the back of new product launches?

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We maintained a customer-centric approach, offering a seamless ownership experience, prioritizing both product quality and exceptional after-sales support. The company's House of Brands strategy solidified our position in the high-net-worth segment. JLR India also undertook initiatives such as monsoon and holiday service clinic, customer-friendly service plans, extended warranty etc. JLR India announced the third edition of Defender Journeys, a unique luxury experiential programme. In essence, being "always on", our focus on the customer and working with our partners have worked very well for us.

JLR is set to launch 6 new EVs in India by 2030. What would be your selling pitch?

We have the full EV line-up starting with the Range Rover early next year, followed by the Range Rover Sport, also an EV, and then the first new Jaguar, which will come in the second half of this year. By 2030 we will have nine full EVs, and six of them will come in the next four years or so. We are on the path to carbon neutrality. Our raison d'être centres around modern luxury, sustainability, and future-proof technology. The pitch would emphasize the elegance and performance of JLR vehicles. This aligns with our "Reimagine" strategy, which aims to make us a net-zero-carbon business by 2039.

What are the deliverables for a 'luxury' carmaker? Is it about offering sustainable travel?