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Asian Paints inks ₹45-cr partnership with BCCI
Financial Express Lucknow
|November 26, 2025
ASIAN PAINTS HAS partnered with the Board of Control for Cricket in India (BCCI), becoming the official 'colour partner' for Indian cricket for the next three years in a deal valued at roughly ₹45 crore. The association will cover men's, women's and domestic cricket in India, across more than 110 matches.
With this, Asian Paints joins brands such as Campa (₹48 crore deal), Atomberg(₹41 crore deal) and SBI Life (₹47 crore) in the cricket board's official sponsorship partners, as per reports.
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