Startups cash in on corporates’ growing focus on employee wellness

A MARKED SHIFT by corporates towards treating employee wellness asa productivityand retention leveris triggering a surge in demand for comprehensive health and fitness solutions, fuelling strong growth for startups in the space.

- S SHANTHI

What was once considered an optional perk is increasingly becoming a core element of workplace strategy, opening up new revenue streams for corporate wellness ventures and health-tech platforms offering bundled preventive care services.

Pure-play wellness startups and health and fitness or insurance platforms, including Onsurity, HealthifyMe, Plum, Cult Fit, Amaha, Qube-Health and ekincare, are expanding their footprint with Al-enabled platforms that integrate diagnostics, doctor consultations, mental wellness support, vaccinations and personalised behavioural nudges, creating continuous and preventive health engagement for employees. The shift is now translating into strong performance metrics across the category.