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Financial Express Kolkata
|July 21, 2025
Will the Indian creators’ Wimbledon sojourn improve tennis viewership?
Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with Kantar, 63% of Indian users turn to influencers for product discovery, 69% for information, and 60% for making purchasing decisions. The same report puts the influencer marketing industry in the country at 3,600 crore in 2024, with projected growth of 25% in 2025. Nearly all brands surveyed indicated influencer marketing was either a strategic component or a top priority within their marketing plans.
Now you see why JioHotstar enlisted a line-up of popular Indian influencers to amplify its Wimbledon 2025 campaign. Among them were Sakshi Keswani, Abhijeet Kain, Unnati Malharkar and Manav Chhabra, along with Olympic gold medalist Neeraj Chopra.
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