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Fair platform for a lovely take-off
Financial Express Kolkata
|May 12, 2025
• HOW NYKAA BECAME THE GO-TO LAUNCHPAD FOR GLOBAL BRANDS
WHEN FRENCH LUXURY fashion house Chanel announced its partnership with Indian beauty and lifestyle retailer Nykaa earlier this month, it became one of over 8,000 brands to sell on the platform. Considering the platform has launched over 680 Indian and international brands in this fiscal alone, Chanel's decision makes perfect sense.
Other international brands that have recently launched on the platform include YSL Beauty, global sun care brand Supergoop!, and dermo-cosmetic brand Eucerin from Beiersdorf, the makers of Nivea. Launched in 2012, Nykaa today caters to an estimated 40 million Indian consumers.
So, what could Nykaa do to take advantage of this elevation as la plateforme préférée?
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