Apple's AI Push to Hinge on Robots, Security, Lifelike Siri

APPLE IS PLOTTING its artificial intelligence comeback with an ambitious slate of new devices, including robots, a lifelike version of Siri, a smart speaker with a display and home-security cameras.

- BLOOMBERG

A tabletop robot that serves as a virtual companion, targeted for 2027, is the centerpiece of the AI strategy, according to people with knowledge of the matter. The smart speaker with a display, meanwhile, is slated to arrive next year, part of a push into entry-level smart-home products.

Home security is seen as another big growth opportunity. New cameras will anchor an Apple security system that can automate household functions.

Cook told employees in an all-hands meeting this month that Apple must win in AI and hinted at the upcoming devices. "The product pipeline — which I can't talk about — it's amazing, guys. It's amazing," Cook said. "Some of it you'll see soon. Some of it will come later. But there's a lot to see."