A remote wonderland at risk

As with other resort towns limited by geography and struggling to balance housing and tourism, Ushuaia has few options that are palatable to everyone.

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Proposals to expand the city limits have bubbled up, but many worry they could do more harm than good. Some within the tourism sector say pumping the brakes on both the city's and their industry's growth could be essential to preserving the region's appeal as a remote, natural wonderland.

"We believe we could continue receiving many more visitors, but we also believe this is the right moment to think about how to not lose control of that growth," said Lovece, of the Ushuaia Foundation XXI.

Last year President Javier Milei scrapped Argentina's rent-control law, one of the world's strictest.