Winning loyalty

THE INDIAN E-COMMERCE landscape has never been more competitive. Thousands of D2C brands, from skincare startups to artisanal snack labels, are fighting for consumer attention in a market where choices are infinite, and loyalty is fragile. What separates the winners from the rest is no longer just product quality or discounts, it is the ability to make every shopper feel seen, understood, and valued. That is where personalisation at scale is becoming the game-changer.

- YASIN HAMIDANI

Ten years ago, marketing was about reaching as many eyeballs as possible. Today, success lies in creating one-to-one conversations with millions simultaneously. Indian consumers, especially Gen Z and millennials, expect brands to know their preferences, anticipate their needs, and offer relevant solutions without being intrusive.