Myntra launches ops in Singapore

WALMART-BACKED E-COMMERCE PLATFORM Myntra has announced its international expansion with the launch of Myntra Global in Singapore, targeting nearly 650,000 Indians in the country.

- ANEES HUSSAIN

According to Nandita Sinha, CEO at Myntra, the company has already been witnessing notable organic traffic from Singapore, with approximately 30,000 local users visiting their platform monthly, representing part of the 10-15% of Myntra's web traffic that comes from international markets.

The expansion will focus primarily on Indian fashion, ethnic wear and home decor, with products being shipped directly from India with delivery timelines of 4-7 days. "Festivals, weddings, special occasions, are the big opportunities that we see as an existing gap we can fill," Sinha noted.