HUL to give beauty business a glow-up with new strategy

THE COUNTRY'S LARGEST consumer goods company, Hindustan Unilever (HUL), has put in place a four-pronged strategy to grow its beauty and wellbeing business, created in April last year.

- VIVEAT SUSAN PINTO

The plan aims to increase the share of its premium portfolio within beauty and wellbeing by 900 basis points (bps) in the coming years, as HUL accelerates its premiumisation efforts. Beauty and wellbeing currently contribute 20% to HUL's sales and 33% to its profit.

In a post-results analysts' call on Wednesday evening, HUL CEO & MD Rohit Jawa said that the gameplan included extending large brands such as Ponds and Lakme into more demand spaces; introducing more of Unilever's global brands into India; leveraging Unilever technology for the Indian market and acquiring local brands within beauty and wellbeing.