‘Create in India Mission’ to boost creative ecosystem

INDIA IS WORKING to build a global consensus to ensure that artificial intelligence (AI) does not infringe upon the copyright of content creators, Union Minister for Electronics, IT, Railways and Information & Broadcasting Ashwini Vaishnaw said on Monday.

- FE BUREAU & AGENCIES

He emphasised that techno-legal frameworks will be key to balancing innovation with intellectual property (IP) rights, as the country prepares to launch a ‘Create in India Mission’ to nurture future-ready creative and AI talent.

The minister was speaking at a fireside chat with Charles Rivkin, Chairman and CEO of the Motion Picture Association, during a satellite event of the India AI Impact Summit organised by FICCI. The discussion focused on the intersection of AI, intellectual property, and the creative economy.

“Given that the challenges between AI and copyright are very complex, we are in this summit looking at some sort of consensus on this. If creators get a chance to deploy their skills, protect their copyrights, and the fruits of their creative energy, then the growth of the creative industry between today and tomorrow will be very high,” Vaishnaw said.