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AI depends on human ideation for success: Nvidia's Kerris
Financial Express Kochi
|May 03, 2025
IN HIS KEYNOTE address at the World Audio, Visual and Entertainment Summit (WAVES), Nvidia global vice-president Richard G Kerris showcased the transformative power of artificial intelligence (AI) in the media and entertainment industry.
Explaining how AI has the ability to create real impact beyond visual effects, Kerris demonstrated its use in image creation, recommendation engines, sports broadcasts, enhanced ad tech and personalized content delivery with language translation.
Paying tribute to the work being done by AI developers, he said, "Developers are key to the revolution taking place with AI. They are its core because they understand how an application works, and can harness the power of AI to bring the work being done in media and entertainment to fruition."
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