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Ad rates for women’s World Cup final...
Financial Express Kochi
|November 01, 2025
“DURING THIS WORLD Cup itself, overall ad spending has grown by 50% over the 2022 edition, in a year packed with men’s cricket action,’ says Shubhodip Pal, CEO of ITW Universe Integrated Marketing Services.
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The viewership too has been impressive. Reports indicate that over 13 million viewers tuned in to watch the semifinal. Pal also pointed out that viewership has been positive for even non-India matches, hitting as high as 8-9 million forsome matches.“The quality of women’s cricket has improved dramatically, which also makes for great compelling content. Overall, the whole ecosystem for women’s
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