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M&M offers buyback to early BE 6 limited edition buyers
Financial Express Chennai
|March 19, 2026
MAHINDRA & MAHINDRA (M&M) has offered a buyback option to early customers of its BE 6 Batman Edition electric SUV, following backlash over the reintroduction of what was marketed as a limited-edition model.
The move comes after Mahindra reopened bookings forthe BE 6 Batman Edition earlier this month with a second batch of 999 units. While the fresh lot witnessed strong demand and was sold out within minutes, the decision drewcriticism from customers who had purchased the first batch, expecting exclusivity.
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