Look who dropped the ball

Although the IPL saw over 100 advertisers, only a handful of campaigns impressed

- CHRISTINA MONIZ

The Indian Premier League (IPL) is not just another cricket tournament. The India equivalent of the US Super Bowl has, over its 18 years, also seen marketers launch new brands and dazzling advertising—whether it is the adorable Vodafone Zoozoos or the endearing uncle sneaking in a quick gulab jamun in the Swiggy ads. It was during the IPL that CRED became a household name, evoking nostalgia with stars such as Madhuri Dixit, Rahul Dravid, and Zeenat Aman. And let's not forget the Kingfisher commercials with the brand's jingle "Oo La La La Le O" (2015).