Duroflex to step up omnichannel push

EYEING GROWTH Duroflex plans to raise ₹184 crore in fresh issue by the end of 2026 It plans launch of 120 stores from the IPO proceeds The IPO will comprise an offer for sale of over 22.5 mn shares

- VIVEAT SUSAN PINTO

MATTRESS MAKER DUROFLEX, which has filed its papers for Initial Public Offer (IPO) with Sebi, is looking to accelerate its omnichannel and innovation push as it eyes its next phase of growth, Chairman and Managing Director Jacob George said in a conversation with FE.

Duroflex counts Sheela Foam, best-known for its Sleepwell and Kurl-On mattresses, and Wakefit, both listed players, among its rivals.