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'With Sierra, we're targeting SUV market share of 20-25%'
Financial Express Chandigarh
|November 26, 2025
Tata Motors relaunched the Sierra on Tuesday. Shailesh Chandra, MD and CEO, Tata Motors Passenger Vehicles, tells Akbar Merchant the SUV should appeal to younger buyers looking for something different in terms of styling, a premium feel and who want their SUVs to reflect their personality. Excerpts:
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With the new Sierra out, by how much do you hope to grow market share? We have a 16-17% of the SUV market today. With Sierra, our target is to take it to 20-25%.
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