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Pricing intelligence startups ride festive wave
Financial Express Chandigarh
|October 07, 2025
FIXED RULES
PRICING INTELLIGENCE STARTUPS like Sciative Solutions, DataWeave Price2Spy, and Intelligence Node are seeing their busiest season yet, as festive sales trigger an unprecedented pricing war across channels.
Major e-commerce players are now adjusting prices 12-15 times daily during Flipkart’s Big Billion Days and Amazon’s Great Indian Festival, up from 3-4 times a day during the previous festive period, according to industry estimates.
The surge has been driven by consumer adoption of real-time pricing comparison tools such as BuyHatke, Honey, CashKaro, PriceDekho, MySmartPrice,and Desidime, forcing constant competitive adjustments. These consumer platforms have collectively crossed 10 million downloads.
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