Kosa silk gets a new address

How the Aditya Birla Group is reviving a centuries-old weaving tradition by opening the first flagship store of its social enterprise

- VAISHALI DAR

WHEN YOU STEP into Kosala’s flagship store in New Delhi, you don’t just enter a boutique but also a living tapestry. Softly glowing silk drapes rich in texture and weaving mastery greet visitors, each piece telling the story of a centuries-old craft. Here, heritage meets modernity, and commerce transforms into community empowerment.

Launched in 2021 by Hindalco Industries, the aluminium and copper manufacturing subsidiary of the Aditya Birla Group, Kosala is a social enterprise dedicated to revitalising the indigenous Kosa silk craft of Chhattisgarh. Over the past five years, it has empowered more than 700 artisans, ensuring that traditional weaving is not only preserved but also thrives as a sustainable livelihood.

This week, the social enterprise launched its first flagship store, marking a significant milestone in this journey and offering a permanent home for the handwoven Kosa silk. On offer are sarees ranging from ₹13,000 to ₹25,000, jackets for men and women, kurtas, shawls, stoles and accessories that tell a story of Chhattisgarh’s vibrant heritage.