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ViewSonic eyes new segment expansion
Financial Express Bengaluru
|April 04, 2026
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ViewSonic is exploring new growth avenues — including digital out-ofhome (OOH) displays — as it looks to protect its market share in a segment that has seena surge of newentrants in recent years.As recently as 2023, the firm held a 50% market share across enterprise, government, and education segments. However, its share has declined to 16% as of late 2025, amid intensifying competition. Samsung Electronics, for example, has emerged as a key competitor, benefiting from strong synergies within its broader consumer electronics ecosystem.
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