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Apple tops 2025 smartphone mkt
Financial Express Bengaluru
|January 13, 2026
GLOBAL SMARTPHONE SHIPMENTS rose 2% year- on-year in 2025, lifted by stronger demand and eco- nomic momentum in emerging markets, Counter- point Research said on Mon- day. Apple led the market with a 20% share, the largest among the top five brands, supported by solid demand in emerging and mid-sized markets and strong sales of the iPhone 17 series, said Counterpoint analyst Varun Mishra.
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Manufacturers pulled shipments forward early in the year to get ahead of tariffs, but the effect eased as 2025 progressed, leaving second-half volumes largely unaffected, th
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