To me, modelling was all about a sense of freedom'

Nineties style icon Liberty Ross is back as the face of Agent Provocateur, and loving life back in the capital, she tells Victoria Moss

- Victoria Moss

IF GEN Z spearheaded the early Y2K revival, with perhaps a somewhat misplaced affection for low slung jeans and diamanté, then it's fitting that the arbiters of that original scene are now solidifying the era's relevance with moves of their own.

Liberty Ross is a case in point, the 44-year-old Ladbroke Groveborn model and proprietor of Flipper's Roller Boogie Palace (the coolest thing to happen to roller skating and Shepherd's Bush) is the face of Agent Provocateur's jaw-dropping new autumn campaign.

She joins a coterie of fashion stars who made their names in the Nineties era similarly cementing this season with their presence. Apple TV's upcoming documentary The Super Models will follow Naomi Campbell, 53, Christy Turlington, 54, Linda Evangelista, 58, and Cindy Crawford, 57. Phoebe Philo's erstwhile Céline muse Daria Werbowy, 39 - is now Gucci's new campaign and then-wife Serena Rees launched it.

Sarah Shotton, the brand's creative director since 2010, says of enlisting Ross for that campaign that "for a product as sensual as ours to look believable, above all else the woman wearing it has to be comfortable in her own skin and fully owning her sexuality." The pictures were shot in Los Angeles, at the James Goldstein house which featured in The Big Lebowski, and was used by Helmut Newton.

Ross's first taste of fame came at the age of 10, when she appeared as a baby goth bride on the cover of Ozzy Osbourne's No Rest For The Wicked woman. And Kristen McMenamy, 58, is on the cover of Selfridges's new Yellow Pages magazine.