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The word of the year is all about cheerful carnal appeal- you can't buy that

Evening Standard

|

December 08, 2023

THE most charismatic man I ever met was the LA rapper, musician, designer and generational hero, Tyler the Creator. I was shadowing him during a spring jaunt in Paris for the gentlemanly fashion magazine, Fantastic Man. He'd just won his first Grammy.

- Paul Flynn

The word of the year is all about cheerful carnal appeal- you can't buy that

Many of the loose collectives of scrappy, visionary hip-hop creatives and thinkers he once presided over, Odd Future, had turned their early teenage cult appeal into real world cultural weight. By the end of that day, travelling arrondissement-to-arrondissement, I was so won over by his absorbing manner that I felt a tangible sadness exiting its glow to catch the last Eurostar. Quite honestly, he had me at hello. Some people just do. Charisma, I decided that day, is innate.

I was thinking about Tyler, pictured far right, this week, when the Oxford University Press announced that their word of the year is "rizz". Being the age and disposition I am, rizz took a little light online investigation to unpack.

"Rizz is a colloquial word, defined as style, charm, or attractiveness; the ability to attract a romantic or sexual partner," said the OUP.

The genesis of the word can be traced back to first usage by Kai Cenat, one of those Gen Z streaming stars who means everything to their millions of devoted online followers on social platforms Twitch and YouTube and very little to anyone over 21.

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