IT'S GOT WILDER

Prem battle so tough

- NEIL GOULDING

SHEFFIELD UNITED boss Chris Wilder has warned the three promoted Premier League teams it is harder than ever to establish a foothold in the top flight.

Leicester, Ipswich and Southampton all tasted sweet success with promotion last season.

But Wilder, whose Blades side finished bottom of the top flight last term, believes the reality of life at the highest level will only truly dawn on the trio when the latest campaign gets underway.