Behavioural expert unveils pioneering new exhibition

A NORTH Wales behavioural scientist has unveiled a pioneering new exhibition she believes could revolutionise how businesses and public services influence people.

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Trailblazer Denise Hampson, author of a critically acclaimed book called The Desire Code, has launched what's being hailed as the UK's first interactive and immersive showcase, designed to help clients spark fresh ideas and engagement.

Ms Hampson, a former Team GB cyclist who qualified as a systems engineer before moving into behavioural science, said the exhibition brings her Desire Code philosophy to life in a way that is “engaging, accessible and immediately useful.”

She explained: “This isn’t about abstract theory - it’s about creating a modern-day ideas box. We can immerse people in scenarios that reflect their sector and generate real, actionable concepts they can take away and put to work straightaway.

After a successful trial in Llandudno, health providers, housing associations and community groups are among those already showing interest in the platform, which blends psychology, storytelling and interactive technology to spark imagination and drive positive change.