Crumbs! Morgan stars in crumpet ad

MORGAN Freeman knows what side of the pond his crumpet is buttered on in the latest advert for British bread firm Warburtons.

- BY GILES SHELDRICK

The American A-lister, 88, joins a long list of renowned actors who have promoted the brand based in Bolton, Lancs - 5,290 miles away from Beverly Hills.

Stars of previous ads include Robert de Niro, Samuel L Jackson, George Clooney, Sylvester Stallone and Olivia Colman.