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Ashley adds another mall to his basket

Daily Mirror UK

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December 10, 2025

Frasers buys huge designer outlet

- BY GRAHAM HISCOTT Business and Consumer Editor

BILLIONAIRE Mike Ashley's high street empire has snapped up another entire shopping centre.

Frasers Group announced it has bought the Swindon Designer Outlet in Wiltshire - a 250,000 square foot mall with more than 100 stores.

The centre, which attracts more than three million visitors a year, has tenants such as Adidas, Boss, Calvin Klein, Gant and a John Lewis Home Outlet shop.

The deal, for an undisclosed amount, adds to Frasers' fast-growing assets.

It was only last month that the group, formerly known as Sports Direct, bought the Braehead Shopping Centre in Scotland for a reported £220million.

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