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Asda's vow on your big shop

Daily Mirror UK

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August 29, 2025

PLEDGE ON PRICES TO FIGHT RIVALS

THE boss of Asda has pledged to beat rivals in shielding its shoppers from higher prices.

Food price inflation has reached 5% nationally, with warnings of worse to come.

But Asda executive chairman Allan Leighton insisted its own prices were rising “significantly” less than that.

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