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‘Ruhunu Ring’ unveiled to boost tourist spending and drive regional investment
Daily Mirror - Sri Lanka
|October 03, 2025
Sri Lanka's tourism industry yesterday unveiled the ‘Ruhunu Ring) a landmark private sector-led initiative designed to transform the southern tourism landscape by promoting experiential travel and aiming to boost the average daily tourist expenditure.
The novel tourism product was officially launched at the International Tourism Leaders Summit 2025, held at the BMICH in Colombo. The initiative, branded with the tagline “Culturally Wild’ seeks to significantly elevate daily tourism earnings from the current average of US$ 170 - 180 per person.
The 300-kilometre trail connects a remarkable diversity of Sri Lanka's premier southern attractions. The circuit offers unparalleled wildlife viewing in parks like Yala, world-renowned for its leopard population, and Udawalawe, famous for its large elephant herds.
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